Templates and branding
One style per brand
Build each signature in the block editor from one of six templates and apply the logo, colors and fonts of each brand, while sharing the group’s structure.
For dealerships, dealer groups and workshops
Email signature management for car dealerships and automotive groups
Sales advisors, used-car specialists, service advisors and parts counters email customers all day, across several sites and often several brands. Soniako syncs with Microsoft 365 or Google Workspace to give each of them the right signature: the right brand, the right site, the right department, and a banner for the offer of the week.
Pre-filled demo console · Hosted in the EU · No credit card
Works with
Microsoft 365 Google Workspace
Why dealership email signatures drift
Several brands, several sites and very different jobs under one roof: the signature belongs to nobody, so every site ends up with its own.
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Brands with their own look, one group
Each brand has its own identity, while the group wants one coherent structure. Today signatures follow whichever site built them.
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Sales, used cars and after-sales are different jobs
A new-car advisor, a used-car specialist, a service advisor and a parts counter need different numbers, opening hours and calls to action. A copied signature fits only one of them.
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Turnover and seasonal peaks
Advisors, technicians and temporary staff come and go, and busy seasons add more. Each change is a signature to create, fix or remove.
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Campaigns that change every month
A financing offer, a model launch, a tyre-changeover season or a stock clearance: each needs the same link in every advisor’s signature at the same time.
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The wrong site, the wrong number
A customer who wants a workshop slot ends up on the sales line, or gets the address of a site the advisor left months ago.
Why the email signature matters in automotive
Buying a vehicle means weeks of emails, and the relationship then continues for years through service reminders and appointments.
A quote, a financing proposal, a delivery date, a service confirmation: every one of these messages carries a signature. A precise one (name, department, direct line and the right site address) shows customers who is handling their file and how to reach that person.
Customers also read these emails at exactly the right moment. A scheduled banner can offer a test drive after a quote, a trade-in valuation, a service appointment or a tyre changeover, with no advertising budget.
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Trust at purchase time
A complete, consistent signature reassures customers during a large purchase.
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The right site and department
Each advisor shows their own site’s address and department details, taken from the directory.
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Test drives, valuations, service
A booking banner puts the next step in front of people who are already engaged.
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One group, several brands
The same professional structure across every brand and every site.
How Soniako keeps a dealer network consistent
Design the signatures once, connect your mail system, and the details come from the directory.
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- Directory sync
Details that follow the person
Name, job title, team and contact details come from the Microsoft 365 or Google Workspace directory. When someone changes site or department, the signature follows.
- Teams
Sales, used cars, after-sales and parts apart
Group people into teams by site, brand or department and give each group the signature and banner that fits its job.
- Banners and scheduling
Campaigns without chasing advisors
Schedule a clickable banner for a launch, a financing offer or a tyre season, and target it by team or by person (Pro).
- vCard and booking link
Easy to save and to book
Add an “Add to contacts” vCard, a QR code and a booking link: a customer saves the advisor’s number or books a workshop slot in one tap.
- Statistics
See which offers get clicks
Impressions, clicks and click-through rate per campaign, with a day-by-day history: you know which offers catch customers’ attention.
Soniako works with Microsoft 365 and Google Workspace. See the pricing page, or read our guide to email signatures for sales teams.
Directory sync, teams, targeting, analytics and deployment tracking are part of the Pro and Enterprise plans.
Email signature use cases for automotive
Four ways dealerships and groups put the signature to work.
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Run launches and offers in every email
Schedule a banner for a model launch, a financing offer or a stock clearance, target the right teams and replace it when the campaign ends. Clicks show which offers work.
In practice
A new-model banner runs for three weeks on the sales teams, then gives way to a trade-in valuation offer.
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Give sales and after-sales their own signature
Sales advisors show a test-drive link, the workshop shows its opening hours and a booking link. Same brand, different job.
In practice
In October, the after-sales team shows a “Book your tyre changeover” banner while sales keep a test-drive link.
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Keep a multi-brand group consistent
Each brand keeps its own logo and colors while the group’s structure and contact fields stay the same. A rebrand is a single edit.
In practice
Two brands in one group have different logos but the same layout, so customers always find the information in the same place.
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Recruit technicians through your own emails
Workshops often struggle to hire. A scheduled banner promotes open technician roles to the customers, suppliers and partners your teams already write to.
In practice
A “We’re hiring technicians” banner runs for a month on the after-sales team, with clicks counted.
From a template to every site covered
Set it up once. After that, the directory and your campaigns do the work.
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Create a template for each brand
Pick a layout, apply the brand’s logo, colors and fonts, and add the fields that come from the directory.
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Connect your organization
Link Microsoft 365 or Google Workspace. People, groups and profile photos sync on their own.
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Assign signatures to sites and departments
Group people by site, brand and department (sales, used cars, after-sales, parts) and give each group its signature and banner.
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Keep everything in sync
Edit once, and every signature rebuilds. Rollout tracking shows who is up to date.
A dealer group with 300 employees
An illustrative scenario: a dealer group with two brands and six sites, selling new and used vehicles and running its own workshops, on Microsoft 365.
Before Soniako
- Each site keeps its own signature file, and layouts differ from one site and one brand to the next.
- Advisors who moved between sites still show the old address and number.
- Sales and workshop staff use the same signature, so customers call the wrong line.
- Promotions reach customers by newsletter only, not in the emails advisors send every day.
- Nobody can tell which mailboxes are up to date.
With Soniako
- One template per brand, assigned to the teams of each site.
- Details come from the directory: a move to another site carries over to the signature.
- Sales, used cars and after-sales each show their own number, hours and booking link.
- A scheduled banner promotes the current offer to the right teams, with impressions and clicks counted.
- New advisors arrive through directory sync, and rollout tracking shows who is still pending.
Illustrative scenario, not a customer case study or a statistic. A company of this size falls under the Enterprise plan.
The Soniako features dealerships use most
Four capabilities that matter when brands, sites and departments overlap.
- Brands
One template per brand
Apply each brand’s logo, colors and fonts while sharing one group structure.
- Sync
Directory sync for Microsoft 365 and Google Workspace
Titles, sites and contact details come from the directory you already maintain.
- Campaigns
Scheduled banners with statistics
Run an offer between two dates, target it by team, and track impressions, clicks and click-through rate.
- Control
Rollout tracking
See each person’s signature and whether it is up to date or pending.
Ready to take back control of your dealerships’ email signatures?
Open the demo console to see a signature with a workshop or test-drive banner, or request a demo and we’ll walk through your brands and sites together.
Free up to 5 people. No credit card.
Email signatures for automotive: your questions
What is email signature management for a car dealership?
It’s the centralized management of every employee’s signature, instead of letting each advisor build their own. For a dealership or group, that means a consistent layout across brands and sites, details taken from the directory and a schedulable banner for offers.
Can each brand and each site have its own signature?
Yes. Group people into teams by brand, site or department and assign each a template. Soniako fills in each person’s details from the directory and deploys the signature to their mailbox. Multiple teams and targeting are part of the Pro plan.
Can sales and after-sales show different details and banners?
Yes. Each team can have its own signature, with its own number, opening hours and booking link, and its own banner, such as a test drive for sales or a workshop slot for after-sales.
Can we promote test drives, trade-in valuations or service offers?
Yes. Schedule a clickable banner between two dates, link it to a booking or offer page, and target the teams that should show it. You then see impressions, clicks and click-through rate.
Does it work with Gmail and Outlook?
Yes. On Google Workspace, Soniako writes the signature directly into Gmail once an administrator has authorized it. On Microsoft 365, a Soniako add-in is deployed once from the admin center and delivers the signature in Outlook.
How much does it cost for a dealer group?
There’s a free plan for up to 5 people, a Pro plan billed per person up to 200 people, and an Enterprise plan quoted for larger groups. See the pricing page for current prices.
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Guides worth reading next
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Marketing
The email signature banner: the marketing channel you already own
Why the email signature banner is an underused marketing channel, how to schedule, target and measure it, and how to make it perform without annoying anyone.
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Deployment
Email signature rollout plan: a 6-step checklist
A concrete plan to roll out consistent email signatures company-wide: scoping, data, design, pilot, deployment and follow-up, with who does what.
3 min read