Design, compliance, deployment, marketing: everything you need to turn every email your team sends into a consistent, measurable piece of your brand.
Deployment
Three ways to install one email signature on every Gmail account in Google Workspace: manual setup, the admin footer, or the API with domain-wide delegation.
4 min read
Fundamentals
What email signature management software does, how it works with Gmail and Outlook, and why growing companies stop managing signatures by hand.
7 min read
Marketing
Why the email signature banner is an underused marketing channel, how to schedule, target and measure it, and how to make it perform without annoying anyone.
4 min read
Fundamentals
What email signature management software does, how it works with Gmail and Outlook, and why growing companies stop managing signatures by hand.
7 min read
Fundamentals
Logo as an attachment, image-only signature, missing fonts, outdated details… The most common email signature mistakes and the fix for each one.
3 min read
Fundamentals
Concrete email signature examples for each role — sales, recruiting, leadership, customer support, marketing — with what works in each one and why.
4 min read
Fundamentals
Name, title, logo, phone, legal notice… The elements every professional email signature needs, in the right order, and what you are better off leaving out.
4 min read
Design
Why an email signature looks different in every email client, and the HTML rules that make it render reliably in Outlook, Gmail and Apple Mail.
4 min read
Marketing
Why the email signature banner is an underused marketing channel, how to schedule, target and measure it, and how to make it perform without annoying anyone.
4 min read
Deployment
A concrete plan to roll out consistent email signatures company-wide: scoping, data, design, pilot, deployment and follow-up, with who does what.
3 min read
Deployment
Three ways to install one email signature on every Gmail account in Google Workspace: manual setup, the admin footer, or the API with domain-wide delegation.
4 min read
Deployment
Manual signatures, Exchange mail flow rules or an Outlook add-in: a comparison of the ways to deploy one email signature across Microsoft 365.
4 min read
Compliance
Photos, phone numbers, banner analytics, signature tools: what GDPR means for email signatures — for employees, for recipients and for your service provider.
3 min read
Compliance
Company number, registered office, legal form: what UK, German, French and Spanish law require in business emails, what the US expects, and how to comply.
4 min read
Strategy
Gmail and Outlook support, directory sync, banners, analytics, GDPR, pricing: 12 criteria to compare email signature software, plus questions to ask vendors.
5 min read